CAMEO Canada
Canadian Consumer Targeting - Profiling - Segmentation
CAMEO Canada is a powerful consumer segmentation classification designed specifically to profile, segment and target the Canadian population. The system enables users to assess the socio-economic and demographic profiles of neighbourhoods across the country. Using CAMEO Canada, marketers and market analysts can segment, profile and analyse the Canadian customer market and use this intelligence for prospect targeting and site selection.
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CAMEO Canada in Detail
- Built using the latest Canadian Census of the population, at dissemination block level and delivered by 6 digit postcode for appending to customer databases.
- CAMEO Canada enables marketers to evaluate socio-economic and demographic characteristics of local neighbourhood clusters.
- Developed at 6-Digit Postcode level using a wide variety of geodemographic variables, including:
- Advanced modelling techniques were used to segment the country into 11 community groups and 54 distinct neighbourhood types*.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Canada Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Couples & Families | 9.06% |
2 | Affluent Couples & Singles In Urban Areas | 4.86% |
3 | Wealthy Family Households | 8.30% |
4 | Wealthy Homeowning Households | 17.83% |
5 | Comfortable Mature Households | 5.11% |
6 | Comortable Cosmopolitan Communities | 6.21% |
7 | Comfortable Mixed Age Neighbourhoods | 12.29% |
8 | Less Affluent Mature Neighbourhoods | 12.42% |
9 | Low Income Mixed Age Neighbourhoods | 16.53% |
10 | Mature & Retired Homeowners In Poorer Communities | 4.32% |
11 | Deprived Indigenous & Ethnically Mixed Households | 3.08 % |
*A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
CAMEO Canada Applications
- Enhance & segment consumer databases
- Understand your customers & responders through profiling
- Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
- Perform catchment area & site location analysis
- Screen mailing, telecanvassing or door-to-door lists
- Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
- Perform advanced statistical analysis & modelling
Related Products
- CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO Canada Analysis can work alongside CAMEO Canada to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.
Find Out More
For contact details of your local agent please email cameo@callcreditmarketing.com