CAMEO Brazil Analysis
Brazilian Consumer Analysis - Advanced Modelling - Targeted Selections
CAMEO Brazil Analysis works alongside CAMEO Brazil providing powerful indicators to further classify and segment the Brazilian population based on their geodemographics and socio-economics.
The additional variables provided can be appended to customer or prospect databases for advanced modelling and segmentation, building of statistical models and targeting selections.
By combining these factors with the CAMEO Classifications, users can multiply their power by thousands, dramatically increasing the granularity of their customer segmentation.
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CAMEO Brazil Analysis in Detail
- Built at Census Tract level using the latest Census data available for Brazil.
- Provides additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation:
Variable | Description |
|---|
Presence of Children | Low score shows an area containing very few children and a higher score shows an increasing presence of children |
Presence of adults aged over 45 | Low score shows an area containing few people aged over 45 and a higher score shows an increasing presenece of people aged over 45 |
Education | Low score represents those with little education and a higher score shows an increasing level of education |
Income | Low score shows an area containing little or no income and a higher score shows an increasing level of income |
Household Size | Low score shows an area containing a high proportion of single households and a higher score shows an increasing household size, with the highest scores representing households of 10 people |
