CAMEO Belgium Analysis
Belgian Consumer Analysis - Advanced Modelling - Targeted Selections
CAMEO Belgium Analysis works alongside CAMEO Belgium providing powerful indicators to further classify and segment the Belgian population based on their geodemographics and socio-economics.
The additional variables provided can be appended to customer or prospect databases for advanced modelling and segmentation, building of statistical models and targeting selections.
By combining these factors with the CAMEO Classifications, users can multiply their power by thousands, dramatically increasing the granularity of their customer segmentation.
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CAMEO Belgium Analysis in Detail
- Built at Census District level using the latest Belgian Government Registers.
- Provides additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation:
Variable | Description |
|---|
Presence of Children | Low score shows an area containing very few children and a higher score shows an increasing presence of children |
Presence of adults aged over 50 | Low score shows an area containing few people aged over 50 and a higher score shows an increasing presence of people aged over 50 |
Marital Status | Low score shows an area containing a high presence of singles and a higher score shows an increasing presence of married couples |
Household size | Low score shows an area containing a high proportion of small households and a higher score shows an increasing household size, with the highest scores representing households of 8 people |
The continuous scores are ideal for applications such as building statistical models and target selections and are normally distributed with an average of zero.
Factor scores are also available grouped in to ten equal 10% deciles where the lowest factor score equates to decile 1, increasing up to the highest score falling in decile 10.
