CAMEO Austria
Austrian Consumer Targeting - Profiling - Segmentation
CAMEO Austria is a powerful consumer segmentation classification designed specifically to profile, segment and target the Austrian population. The system enables users to assess the socio-economic and demographic profiles of neighbourhoods across the country. Using CAMEO Austria, marketers and market analysts can segment, profile and analyse the Austrian customer market and use this intelligence for prospect targeting and site selection.
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CAMEO Austria in Detail
- Built at Zahlsprengel level using the latest Austrian census, it empowers marketers to evaluate the socio-economic and demographic characteristics of local neighbourhoods.
- Developed from a wide variety of geodemographic variables, including:
- Proven advanced modelling techniques were used to locate and define a manageable number of community clusters: 25 neighbourhood types* organised into 8 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Austria Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Single Neighbourhoods | 8.2% |
2 | Wealthy Neighbourhoods Nearing Retirement | 14.3% |
3 | Affluent Suburban Families | 9.3% |
4 | Comfortable Mixed Neighbourhoods | 26.4% |
5 | Less Affluent Families | 14.7% |
6 | Less Affluent Neighbourhoods Nearing Retirement | 7.9% |
7 | Poorer Rural Neighbourhoods | 12.7% |
8 | Poorer Families | 6.5% |
*A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
CAMEO Austria Applications
- Enhance & segment consumer databases.
- Understand your customers & responders through profiling.
- Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops.
- Perform catchment area & site location analysis.
- Screen mailing, telecanvassing or door-to-door lists.
- Understand market potential and use in strategic planning, setting sales targets and evaluating site performance.
- Perform advanced statistical analysis & modelling.
Related Products
- CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.