CAMEO Australia
Australian Consumer Targeting - Profiling - Segmentation
CAMEO Australia is a powerful consumer segmentation classification designed specifically to profile, segment and target the Australian population. The system enables users to assess the socio-economic and demographic profiles of neighbourhoods across the country. Using CAMEO Australia, marketers and market analysts can segment, profile and analyse the Australian customer market and use this intelligence for prospect targeting and site selection.
Products & Services Locator
CHANNEL SOLUTIONS
- Email Marketing
- Inbound & Outbound Call Handling
- Automated Call Handling IVR
- Logistics & Fulfilment
- Mobile Marketing Services
- Mobile Response Management
- Information Lines
MARKETING CONSULTANCY & ANALYTICS
CONSUMER DATA & MAILING LISTS
DATABASE SOLUTIONS
- Data Cleaning, Screening & Enhancement
- Database Building, Hosting & Management
- Intelligence Creation
- Discoverer
CREDIT MARKETING SOLUTIONS
SELF SERVICE TOOLS
- improvemydata.com
- CAMEO Online Global
- MICROVISION Software
- MICROVISION Market Maker
- MICROVISION Marketing Manager
- MICROVISION Walkround
- Street Level Mapping
- CAMEO Internet
ONLINE MARKETING RESEARCH
UK CAMEO CONSUMER CLASSIFICATIONS
- CAMEO UK
- CAMEO Scotland
- CAMEO Income
- CAMEO Financial
- CAMEO Investor
- CAMEO Unemployment
- CAMEO Property
- CAMEO Property+
- CAMEO Personal Finance
- CAMEO Lifestyle
- CAMEO Choices
- CAMEO Ian
- CAMEO Analysis
- CAMEO Workplace
- CAMEO Ethnicity
- CAMEO Welfare
INTERNATIONAL PRODUCT PORTFOLIO
- Global CAMEO Classifications
- CAMEO Global Analysis
- CAMEO Analytics Pack
- Global MICROVISION Software
- CAMEO Online Global
- International Consumer Data
GLOBAL CAMEO CONSUMER CLASSIFICATIONS
- CAMEO International
- CAMEO Australia
- CAMEO Austria
- CAMEO Belgium
- CAMEO Brazil
- CAMEO Canada
- CAMEO Czech Republic
- CAMEO Denmark
- CAMEO Estonia
- CAMEO Finland
- CAMEO France
- CAMEO Germany
- CAMEO Hong Kong
- CAMEO Hungary
- CAMEO Italy
- CAMEO Japan
- CAMEO Korea
- CAMEO Mexico
- CAMEO Netherlands
- CAMEO New Zealand
- CAMEO Norway
- CAMEO Philippines
- CAMEO Poland
- CAMEO Portugal
- CAMEO Republic of Ireland
- CAMEO Romania
- CAMEO Singapore
- CAMEO Slovakia
- CAMEO South Africa
- CAMEO Spain
- CAMEO Sweden
- CAMEO Switzerland
- CAMEO USA
LOCAL AREA DATA & DEMOGRAPHICS
Contact Us
CAMEO Australia in Detail
- Built at ABS Mesh Block level, the system incorporates the latest Australian Census of population, transactional data, proprietary data and data from the Household Expenditure Survey compiled by the Australian Bureau of Statistics.
- Developed from a wide variety of data variables, including:
|
|
- The latest modelling techniques were employed to characterise the population into 10 main groups subdivided into 51 neighbourhood categories*.
These clusters have been tested and proved to be:- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Australia Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Urban Professionals | 7.89% |
2 | Wealthy Family Neighbourhoods | 10.75% |
3 | High Income Urbanites & Students | 6.73% |
4 | Comfortable Mixed Suburban Areas | 16.88% |
5 | Mixed Areas Of Modern Detached Homes | 13.91% |
6 | Less Affluent Older Singles, Couples & Single Parents | 7.82% |
7 | Less Affluent Mixed Family Neighbourhoods | 14.51% |
8 | Low Income Rural & Suburban Neighbourhoods | 12.05% |
9 | Diverse Low Income Urban Communities | 4.65% |
10 | Very Low Income Rural Communities | 4.77% |
*A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
Socio-Economic Indexes For Areas (SEIFA) have been created from 2006 Census information. These indexes are provided by the Australian Bureau of Statistics and give a more general measure of socio-economic status than is given by looking at isolated variables. The three SEIFA indexes included in the CAMEO Australia Table are:
Index of Relative Socio-economic Advantage: a continuum of advantage (high values) to disadvantage (low values) which is derived from Census variables such as household with low incomes and people with a tertiary education.
Index of Economic Resources: focuses on economic Census variables such as the income, housing expenditure and assets of households.
Index of Education and Occupation: includes Census variables relating to the educational and occupational characteristics of communities, such as the proportion of people with a higher qualification or those employed in a skilled occupation.
CAMEO Australia Applications
- Enhance & segment consumer databases
- Understand your customers & responders through profiling
- Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
- Perform catchment area & site location analysis
- Screen mailing, telecanvassing or door-to-door lists
- Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
- Perform advanced statistical analysis & modelling
Related Products
- CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO Australia Analysis can work alongside CAMEO Australia to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.