CAMEO Analysis
Postcode Variables - CAMEO Classifications - Postcode Analysis
CAMEO Analysis provides a suite of postcode classifications with additional variables for analysing and segmenting consumer databases.
CAMEO Analysis provides powerful postcode indicators which deliver five different dimensions of consumer insight at local area level. They can be used for predictive modelling and statistical analysis.
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UK CAMEO CONSUMER CLASSIFICATIONS
- CAMEO UK
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- CAMEO Income
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GLOBAL CAMEO CONSUMER CLASSIFICATIONS
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LOCAL AREA DATA & DEMOGRAPHICS
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CAMEO UK Analysis in Detail
- CAMEO UK is a robust classification system for segmenting the population on the basis of their geodemographics and socio-economics.
- Well established and popular, successfully used by a range of organisations.
- Additional variables provide additional data on demographics, household composition, lifestage, economic activity and tenure.
Variable | Description |
|---|---|
| CAMEO UK category | 57 geodemographic & socio-economic categories |
| CAMEO UK group | 10 geodemographic & socio-economic groups |
| Age score | Score (1-100) describing age structure: young to old |
| Age band | 20 bands differentiating age bands: young to old |
| Tenure score | Score (1-100) describing tenure: owned outright to local authority |
| Tenure band | 20 bands differentiating tenure: owned outright to local authority |
| Household composition score | Score (1-100) describing household composition: families to singles |
| Household composition band | 20 bands differentiating household comp : families to singles |
| Economic activity score | Score (1-100) describing economic activity against average: high to low |
| Economic activity band | 20 bands differentiating economic activity against average: high to low |
| Lifestage score | Score (1-100) describing lifestage: married to single |
| Lifestage band | 20 bands differentiating lifestage: married to single |
CAMEO Investor Analysis in Detail
- A unique postcode scoring model developed for assessing wealth and financial sophistication.
- Built using over 5 million shareholdings, this classification identifies 7 distinct groups of Investors: 1- Serious Investors to 7 –Disinterested. Within this system 42 individual Lifestage types can be identified for selection.
- Additional postcode indicators built from data used in this classification add further discrimination and evidence of financial sophistication for analysis.
- These give an indication of the residents within a postcode’s propensity to hold stocks and shares and provides more of an insight in terms of the shares held, value of shares and number of companies invested in.
Variable | Description |
|---|---|
| CAMEO Investor category | 42 investor categories |
| CAMEO Investor group | 7 key investor groups |
| Proportion of households with shares in postcode | Score of household share ownership where 0 is the average |
| Average number of shareholders per shareholding household | Score of shareholders per household where 0 is the average |
| Average number of shares per shareholding household | Score of shares per household where 0 is the average |
| Average number of companies invested in per shareholding household | Score of invested companies per household where 0 is the average |
| Average value of shares per shareholding household | Score of share value per household where 0 is the average |
CAMEO Income Analysis in Detail
- Built from a range of income data, this system helps segment populations based on their likely household income.
- Delivered as 8 different groups: 1: Many households with an income £100k+ - 8: Many Households with an income of less than £10k. 48 categories help identify specific Lifestage types within these groups.
- Additional postcode indicators provide the means of estimating disposable income, by providing additional data on directors, millionaires, social class, occupation, presence of mortgage and house size.
Variable | Description |
|---|---|
| CAMEO Income category | 48 income categories |
| CAMEO Income group | 8 key income groups |
| Proportion of “Millionaire Club” households in postcode | Percentage of households with known shares greater than £100k |
| Proportion of company director households in postcode | Percentage of households with a company director |
| Social class score | Score (1-100) describing social class: AB to DE |
| Social class band | 20 bands differentiating social class: AB to DE |
| Occupation score | Score (1-100) describing occupation: professional to elementary |
| Occupation band | 20 bands differentiating occupation: professional to elementary |
| Mortgage and house size score | Score (1-100) describing home ownership & house size: owned & large to mortgaged & small |
| Mortgage and house size band | 20 bands differentiating home ownership & house size: owned & large to mortgaged & small |
CAMEO Financial Analysis in Detail
- Postcode classification identifying risk through levels of county court judgements. Very successful in markets where there is a clear distinction in affluence of the customer types.
- Consists of 7 main risk types, highest risk to lowest, which is further broken down into 42 individual categories.
- Additional financial variables are available in Georisk.
Variable | Description |
|---|---|
| CAMEO Financial category | 42 risk categories |
| CAMEO Financial group | 7 key risk groups |
CAMEO Property Analysis in Detail
- One of the key indicators of wealth and affluence is house price. Used as a cost of living index this powerful classification has been derived from council tax band and land registry data.
- This classification provides a number of additional key indicators on house age, household density, council tax band, house location and housing type which help to provide predictive power.
Variable | Description |
|---|---|
| CAMEO Property | 24 property groups |
| Average house age | 5 bands differentiating household age: 0-2 yrs to 16+ yrs |
| Household density | Ratio of households to area. |
| Council Tax band | 9 bands differentiating council tax band A to I: lowest to highest price |
| Postcode location type | 5 bands differentiating locations: inner city to village |
| Housing type score | Score (1-100) describing house type: detached to flats |
| Housing type band | 20 bands differentiating house type: detached to flats |
| National average house price | Average house price across all house types |
| National average house price difference | Difference between the current and the previous years national average house price values |
| House price index | An index of the average house price |
| Sales activity index | Average number of house sales expressed as a national index |
| Regional banded house price | 10 house price bands identifying the highest to lowest property prices within a region |
| Average detached property value | Average detached property price, for each post sector in the country, presented as a value in pounds |
| Detached property index | An index of the average detached property price relative to the national average detached house price |
| Average semi-detached property value | Average semi-detached property price |
| Semi-detached property index | An index of the average semi-detached property price relative to the national average semi-detached house price |
| Average terrace property value | Average terraced property price |
| Terrace property index | An index of the average terrace property price relative to the national average terrace house price |
| Average flat property value | Average price for flat properties |
| Flats property index | Average flat property price relative to the national average flat price |
CAMEO Unemployment Analysis in Detail
- Built at postcode level using data collected from the department of social security, this classification identifies areas of key hardship and deprivation.
- A combination of long and short-term claimant details by gender provides a score for every postcode in the UK. In turn this has been split into 20 semi-deciles, to provide an accurate indicator of unemployment.
- Additional postcode indicators of economic inactivity help indicate where on a national scale a particular sector falls in relation to the levels of unemployment.
Variable | Description |
|---|---|
| CAMEO Unemployment | 20 economic inactivity groups |
| Long term male unemployment | Rate of long term male unemployment per thousand delivery points |
| Unemployment among 18 to 24 year olds | Rate of 18-24 yr old unemployment per thousand delivery points |
| Unemployment among 25 to 39 year olds | Rate of 25 to 39 yr old unemployment per thousand delivery points |
| Unemployment among those aged 40 and over | Rate of 40+ yr old unemployment per thousand delivery points |
| Unemployment score | Score (1-100) describing economic inactivity: high to below average |
| Unemployment band | 20 bands differentiating economic inactivity: high to below average |
| Unemployment rate | Unemployment Rate (rate per '000 households) |
| Unemployment rate difference | Unemployment Rate Difference (rate per '000 households) |
| Unemployment rate index | Unemployment Rate Index |
| Unemployment rating | Overall unemployment rating |
| Unemployment rating index | Overall unemployment rating index |