Callcredit Marketing Solutions - Market Analysis & Bureau Services

Bureau Services & Marketing Analysis

Marketing Analytics - Customer Analytics - Customer Analysis

We provide a complete bureau service in UK and international consumer profiling, modelling and targeting, market analysis, catchment area evaluation and customer mapping.

Our wealth of experience and unique customer service, combined with the use of proprietary software and data solutions enables us to deliver a range of unrivalled services which help our clients to accurately target direct mail, unaddressed mail, telemarketing, email marketing, SMS Marketing and foot canvassing campaigns.

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Outsourced Analytics in Detail

Consumer Profiling:

We can help you to thoroughly understand your customers or your responders using a variety of profiling techniques. This knowledge will inevitably help in your communications with current customers but will also help you to prospect for more like them. We can provide the following types of profiling analysis:

Profiling of UK and global customer data using our comprehensive suite of UK and global CAMEO Classifications.
Comparative profiling against all six of our UK classifications to identify which is most discriminative for your market.
Lifestyle profiling against our Core prospect base to understand which attributes best identify your target market.
Drivetime and distance profiling to understand how far or how long your customers typically travel to your outlets.
Age profiling to understand the typical age profile of your customers where date of birth data is not available.
Market research profiling to apply a geodemographic understanding to survey questions.

Area Ranking for Door-Drops & Door-To-Door Canvassing:

If you would prefer to target areas in the UK or overseas for leaflet drops or door-knock activity, area ranking analysis can be performed using any of our profiles to derive a priority listing of which areas you should target.

Walkround Generation for Door Canvassing & Distribution:

We can also help generate street level maps and name and address schedules for more targeted door canvassing and door distribution, whether it be for developing newspaper or sampler delivery rounds, milk delivery or for utility or product canvassing. Using our MICROVISION Walkround product we are able to deliver hard copy definitions in schedule format alongside street level Round maps. We also are able to provide electronic dynamic definitions using PDA/handheld device technology should there be a requirement.

Media Analysis & Planning:

To help you understand which additional media you could be using to promote your offer, we can perform Media Analysis using our media data. This will help you understand which TV and Radio broadcast areas or free/paid-for Newspaper circulation areas cover your target market and therefore which specific mediums are best for advertising.

CAMEO Classification Code Appending To Client Files:

Any of our CAMEO Classifications and postcode indicators for the UK or overseas markets can be licensed and we will append them to your own customer files for your own profiling, analysis and targeting.

Geocoding (addition of Grid References):

We can also help you add grid references to your customer or outlet files through our geocoding service. This will enable you to map your customers and outlets.

Neighbourhood Analysis Reporting:

To help you understand local markets, neighbourhoods and retail catchments we can profile the populations of these areas against all of our CAMEO Classifications and provide a report. This will detail the geodemographic, investment, credit risk, income, property price, lifestyle and unemployment characteristics of that area.

Response Analysis and Statistical Modelling:

To help you understand what types of people are either responding to your campaigns or indeed convert into customers we can perform bespoke response analysis against all of our datasets and use specialist models to identify similar consumers. We can then provide the names, addresses and telephone numbers where available for these prospects.

Bespoke Segmentation Systems:

We have extensive experience of building consumer segmentation systems, with over 30 systems currently available for the UK and overseas markets. If you have a specific request for a bespoke customer segmentation system then we will happily use our own datasets in combination with your own to provide a uniquely discriminative system.

Mapping Services:

We provide a comprehensive mapping service and are able to provide local, regional, national or international maps to help you in your DM activities. We can provide maps in any size from A4 upto A0. Maps can also be laminated for protection.

Market Representation, Network Planning & Scenario Modelling:

In addition to each of these services we can also provide a wide range of market representation, network planning and scenario modelling services to help you develop your networks and markets.

Empowering You With Our Self Service Tools

We also empower our customers to perform their own profiling, analysis, and mapping if they wish to. Our range of online and desktop software tools can be used to achieve this:

We provide unlimited training and a team of dedicated helpline staff to assist you every step of the way.

Callcredit Information Group

Bureau Services & Marketing Analysis

Marketing Analytics - Customer Analytics - Customer Analysis

Products & Services Locator

CHANNEL SOLUTIONS

MARKETING CONSULTANCY & ANALYTICS

CONSUMER DATA & MAILING LISTS

DATABASE SOLUTIONS

CREDIT MARKETING SOLUTIONS

SELF SERVICE TOOLS

ONLINE MARKETING RESEARCH

UK CAMEO CONSUMER CLASSIFICATIONS

INTERNATIONAL PRODUCT PORTFOLIO

GLOBAL CAMEO CONSUMER CLASSIFICATIONS

LOCAL AREA DATA & DEMOGRAPHICS