CAMEO Global Analysis
Global Segmentation - Global Demograohics
The Global CAMEO Analysis suite provides a range of additional variables for advanced database segmentation through the application of key demographic and economic factor scores. These additional variables can be appended to customer or prospect databases for advanced modelling and segmentation, building of statistical models and targeting selections.
By combining these factors with the CAMEO Global Classifications, users can multiply their power by thousands, dramatically increasing the granularity of their customer segmentation.
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CAMEO Global Analysis in Detail
- Using factor analysis the Global CAMEO Analysis factors have been developed for a number of key economic and demographic themes within each market. e.g.
- Income
- Age
- Household Composition
- Presence of Children
- Occupation
- Employment
- Education
- Housing Cost & Size
- The scores have a normal distribution with an average of zero, adding a more quantitative tier of analysis to your consumer database.
- Deciles are also available, where the lowest factor score equates to decile 1, increasing up to the highest score falling in decile 10 - these are ideal for directly comparing CAMEO categories against each other based on their economic and demographic composition.
- Our Global CAMEO Classifications and CAMEO Analysis Suite covers over 30 countries across 6 continents:
Other countries are in development. Please contact us for further details.
